Justin Michie's Internet Marketing Blog

Outsource Your Life

July 6th, 2010 · 19 Comments ·

If you’ve ever read the ’4 Hour Workweek’ by Timothy Ferriss, the whole principal of the book is to outsource everything and work less than an hour a day.

After all, the goal of all internet marketers (according to all the sales pages you see) is to sit on the beach sipping margaritas while you’re raking in tons of cash, right?

Well, maybe not quite, but we could all use some extra free time.

Luckily, when you work online you can outsource almost everything to people all over the world.

The hardest part of outsourcing though (at least for me) is to let someone else do stuff for you when you could certainly almost always do a better job if you did it yourself.

That brings me back to one of the first marketing seminars I attended, where someone said “It doesn’t have to be perfect it just has to be good enough.”

It took a little while to sink in, but I adopted it for my business with a small change – “It doesn’t have to be perfect it just has to be better than good enough.”

If you create a course that promises people they’ll be able to get 10,000 visitors to their website, it better do that, but should really show them how to get 15,000 or 20,000 visitors.

You should always try to under promise and over deliver, but that doesn’t mean it has to be perfect.

You could spend forever trying to get something perfect and never get there… or take so long, it’s too late and the opportunity passes you by.

It makes sense to get that new product or training course finished up and get it out into the market as fast as possible, rather then to take forever and never finish, help no one and not make any money.

The beauty of internet marketing (like accounting) is that you can outsource almost anything, like writing, design, programming, product creation, research, support, traffic generation, email marketing, copywriting, web design, editing, marketing, advertising and more.

Some things like info product creation, I don’t think I could ever totally outsource because it’s based on my knowledge, skills and experience and no matter how hard I try, there’s no better expert on me than me. But I can outsource all the research, proofreading, formatting and other things that need to be done and that saves a ton of time.

Another easy way to deal with outsourcing is to hire people who are better than you.

If I need graphics, I hire a top designer. If I need sales copy, I’ll hire an expert. Since that’s what they do for a living and they’re top experts in their field, they’re going to do a fantastic job and you and your business will be more successful because of it.

The only real downside to outsourcing is the cost. So, outsource what you can afford to and aren’t good at and work only on the things you like doing and are good at. As your business grows, continue to outsource as much as you can even things like housekeeping, cooking, yard work and pool maintenance can be outsourced. You’ll be a lot more successful and have a lot more free time!

What do you outsource? And what else could you, or should you be outsourcing?

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Tags: outsourcing

19 responses so far ↓

  • Ira Mann // Jul 6, 2010 at 5:58 pm

    I don’t know if the “Onion News Network” is real or not (I think it is not). But, it the story IS true, then that is just sad. Sad and Funny all at the same time. It was Funny. Anyway, nice post!

  • Matt Cazel // Jul 6, 2010 at 6:09 pm

    that video just made my day.
    Thanks Justin

  • Boris // Jul 6, 2010 at 7:04 pm

    Yes outsourcing is a reality and will continue to grow, rather than be sad, its about spreading the wealth

  • Billy Holder // Jul 6, 2010 at 7:13 pm

    Thanks for the video Justin. That was good. You are right about it being difficult to let someone else do something you know you can do better. I am too much of a perfectionist a times myself.

  • josh // Jul 6, 2010 at 7:46 pm

    hey Justin nice post- hope your doing well.
    -Josh in playa

  • Cameron // Jul 6, 2010 at 10:14 pm

    I really need to start doing that! I keep putting it off, but I think you inspired me to jump in and just do it.
    Thanks for the great post!

  • admin // Jul 6, 2010 at 10:18 pm

    Ira, The Onion is a parody news network, but most of what’s in that story is true :)

  • admin // Jul 6, 2010 at 10:18 pm

    Josh, good to hear from you man… hope things are good in Playa – we should be back at the end of net month.

  • Sue // Jul 7, 2010 at 12:37 am

    LOL that was hugely funny!
    just 2 minutes ago before watching the video what was I doing?
    reading the reports from my outsourced worker for the day and sending off work to another outsource worker :)

    brilliant video loved it :)

  • Nahid // Jul 7, 2010 at 3:34 am

    Lol! This is a great video. And it could really be true the way things are going with the Internet explosion!.

    And I agree that you need to outsource as much of your work as you possibly can. Also you need automated systems to take care of all the tedious jobs.

    The whole point of getting into internet marketing is so that you free yourself in order to enjoy life. You dont want to be THE SYSTEM! Rather, you want to have a system in place that does most of your work for you on autopilot.

  • Gary David | Build Your List Fast // Jul 7, 2010 at 5:37 am

    Thanks for sharing this Justin. I agree that we should outsource some of the workload for us to have more time do other things as well. Leveraging is the key to business success, we can’t do it all by ourselves.



  • Anne // Jul 7, 2010 at 7:38 am

    Video was great, but I woud rather automate in house, so to speak.
    I don’t want to organise and comtract out to someone the other side of the World. I and others are suffering from the results of outsourced software failure at this very moment.

  • Sile // Jul 7, 2010 at 8:29 am

    Outsourcing is the ultimate win-win in business and the newest trend in business.

    Does anyone have reputable outsourcing firms that they have used and would recommend? I’m looking for a VA, graphic designer/editor.

    Thank you,


  • PurpleRoseCashware // Jul 7, 2010 at 1:42 pm

    Hi Justin,

    Hilarious video!

    I’ve thought of outsourcing many times but haven’t gotten around to doing it yet. My concern is that I’ll have to get into the business of managing my workers rather than doing what I really love doing.


  • admin // Jul 7, 2010 at 2:14 pm

    Hey Dee, you do spend a lot more time managing things, but you can always outsource that as well and hire a project manager :)

  • Alok // Jul 8, 2010 at 7:22 am

    As outsourcing allows lots of you guys to make money from home, it allows lots of us folks to make money working in our office. I wonder what would we have been doing if outsourcing wasn’t there.

  • Sally // Jul 9, 2010 at 1:33 am

    Ha ha the video made me laugh!

    I am kinda stuck on outsourcing right now, need to do and can’t afford to do it, catch 22.

    Sally :)

  • Sean // Jul 9, 2010 at 2:23 pm

    Looks like a great way to do business!

  • P1120787 | Currency Trading Exchange Guide // Jul 11, 2010 at 4:48 pm

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